Agrifac welcomes first Swedish dealers to global network

Thursday 13 June, 2024

Agrifac announces first dealer partnership within the Swedish market with potato growers, GränsboPotatis AB.

Agrifac announces a new partnership with Gränsbo Maskin in Sweden, to help facilitate support for increased demand and interest of Agrifac sustainable crop spraying technologies in the Swedish market. This partnership initiates the breakthrough into the Swedish market, with Gränsbo servicing southern part of the country (Skåne, Halland, Blekinge), enabling more opportunities for the brand to develop within Sweden.

Swedish farmers will benefit from easy access to Agrifac’s premium self-propelled sprayer range as well as servicing and spare part support coverage. Focusing specifically on combatting spraying challenges for the grower, Agrifac offers innovative solutions for drift reduction spraying technologies, variable-rate spraying, spot spraying and more; all centered around providing crop protection at plant level.

“We are incredibly excited to welcome Gränsbo Maskin to the Agrifac dealer network in Sweden. Since initial conversations began, the synergy between the two teams has excelled our expectations and the energetic ethos that Gränsbo already have for our brand is contagious; we’re excited to see how this translates into customer relationships across the country.” comments Arnoud de Boer, Sales Director (Europe), Agrifac Machinery B.V.

De Boer continues: “At Agrifac, we believe in investing in sustainable and innovative technologies to enhance and nurture farmland for future generations. Expanding into a new market means that we can continue our mission in contributing to the global need to producing more high-quality, safe and nutritious food using our sustainable crop sprayers, designed to reduce production and input costs, whilst increasing grower efficiency and capacity.”

Commenting on the latest development to the Agrifac dealer network, de Boer states: “The announcement of our new dealer, Gränsbo Maskin, is set to heat up the Swedish market, building a strong and stable support network for Swedish farmers. With using the Agrifac product within their operations for almost 10 years of Agrifac, and a strong passion for the brand, we couldn’t find a better partner to do this job. As one of the biggest potato growers in Sweden, supplying major supermarket chains and restaurants; Gränsbo is well known in the market for their quality and efficiency.”

“Gränsbo Maskin will be supported by Agrifac Machinery B.V. to effectively represent our full product range consisting of Condor, Condor Vanguard and Condor Endurance self-propelled sprayers. We are confident that this collaboration will have a positive effect on the development of the brand and future sales volume in Sweden. Additionally, the new partnership will ensure high-quality service, post-purchase back-up and spare parts availability for Agrifac customers,” concludes Arnoud de Boer.

Gränsbo dealer profile

Established in 1998, Gränsbo Family has become one of the largest potato growers in Sweden, producing 15,000 tonnes annually. This family-run business employs 30 full-time staff and 70 seasonal workers, managing 1,200 hectares of potatoes, vegetables, cereals and sugar beet. Expanding into agricultural service support, Gränsbo now operates in the Skåne, Halland, and Blekinge regions, with plans to further extend its reach to northern areas in the future.